As a platform that enables local and international designers to showcase and promote their collections and brand, the goal is to provide a launching pad for designers to grow their business both nationally and internationally.
This Fashion Week has evolved from a trade and industry event to become a multifaceted style showcase that engages thousands of fashion-focused delegates throughout the week before inviting the style-savvy public to the party during Fashion Weekend.
The event not only drives brand awareness for the designers involved, but for a range of other fashion and lifestyle brands. These brands tap into the power of the event as a platform to talk directly to an audience of well over 30,000 attendees along with its wider reach through the millions of dollars of media coverage and social media engagement it generates.
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